Case study #1
moving to a new place

This case study focuses on designing a mobile-first website to identify the challenges people face during the moving process. We aim to gather important information and develop a comprehensive solution that includes all necessary services to help people overcome these challenges.

About MoveMate

MoveMate specializes in making moves seamless and stress-free. Their comprehensive services include organizing belongings, expertly packing items, and providing support with moving companies and supplies. Whether relocating across town or across the country, MoveMate ensures a smooth and efficient transition every step of the way.

Research Objectives

1. Understand the pain points of each participant involved in the moving process.

2. Identify the specific needs of each participant during the move.

3. Evaluate the accessibility of resources for individuals with different circumstances

(e.g., car owners vs. non-car owners).

4. Determine the reasons behind their decision to choose different moving options.

5. Assess the level of satisfaction and outcomes of the moving process.

Link to Figma Jam File

User interviews Affinity Mapping

The major reasons for moving among my interviewees are work or school. Students, particularly in New York, consider friends and environment, while employed interviewees in China focus on personal and family development for better quality of life. Regardless of location, all interviewees find packing and organizing items for moving exhausting. Those with lower incomes tend to move items themselves to save money, despite the effort required, while higher earners prefer hiring third-party help for convenience. Some opt for a mix of self-help and hired assistance to balance cost and effort. Understanding individual backgrounds and motivations is crucial for identifying key problems and designing effective solutions.

POVS

I’d like to explore ways to help people with many belongings to be simplified and organized because it will make the moving process efficient and safe.

I’d like to explore ways to help people during the moving process to be less stressful on both physical and emotional because moving to a new place often accompanies feelings of exhaustion and stress, particularly when faced with the daunting task of transporting numerous belongings.

I’d like to explore ways to help individuals who are moving alone to have guidance, tips, and advice because moving independently can often leave people feeling helpless and unsure about where to seek help and advice.

HMWS

How might we simplify the packing process, to make it more efficient and less stressful for people moving to a new place?

How might we create a digital planner and packing checklists to help people stay organized for the move?

How might we provide personalized packing and organizing plans including specific needs for people during the moving?

How might we create an online community where people can share or ask for packing tips, advice, and sources?

User Personas

User Flow and task flow

My user flow and task flow focus on two main features that users are most likely to use. One feature is selecting moving companies, targeting users who are looking for moving services in their area and the services provided. Another feature is AI scanning, which involves automatically generating a checklist for users to use by scanning the items they need, targeting users who are mainly focused on packing and organizing their belongings during the move.

low-fidelity wireframe

On-boarding Screen

Moving company selection

color, logo, and typography

My brand design targets the young generation, combining an icon and text in the logo to make it memorable. The icon features an emoji with two cartoon people, giving a youthful and friendly vibe. The primary colors, brown and light orange, evoke calm, warmth, and cleanliness, while blue as a secondary color adds a sense of trust and security.

Overall, the design aims to create a friendly, clean, and organized brand that reduces stress for customers facing a move.